Brewery: Bad Shepherd Brewing Co.
Style: India Pale Ale (IPA)
Liam’s our desk bound Marketing Manager, where the hardest part of his job is coming up with new marketing gibberish no-one else understands. It took the promise of his own “on brand” beer before the team managed to get him into brewery to do some actual work.
After some brainstorming, forecasting, and a ginger demographic analysis, he decided on a sessionable and hoppy pale ale with a distinct marketable hit of fresh ginger root and the orange citrus aromas of Amarillo and Cascade hops.